While sales are concentrated in Printing & Technology, profit margins remain balanced across regions highlighting strong operational consistency and opportunities for growth through category expansion.
This project delivers an end-to-end Business Intelligence Sales Dashboard built for a fictional paper products company.
The objective was to transform raw transactional data into a decision-ready Power BI dashboard that balances usability, analytical depth, and visual clarity.
The dashboard enables stakeholders to:

Track overall sales, profit, and order performance
Understand category and regional contributions
Identify product-level profit drivers
Analyze monthly sales and profit trends
Drill through from high-level KPIs to detailed product insights